Resume
Matthew Cossel is an Account Manager with CORE PR. An experienced B2B media relations and digital media specialist, he has a strong background working in an agency setting with clients ranging from small startups to large national corporations, as well as nonprofits and governmental organizations.
Previously, Cossel worked for KCSA Strategic Communications for almost three years where he consulted and managed earned media campaigns across the financial services, healthcare, adtech, sustainability, psychedelics and cannabis industries. Prior to that he was at EFK Group, formerly Winning Strategies PR, where he was responsible for the firm’s digital media strategy, as well as managing multiple clients with a particular focus on New Jersey.
Before joining the IR and PR agency world, Cossel worked with the United Nations Department of Global Communications (DGC) Civil Society Unit as a Conference Consultant, helping to plan the 2018 "We the Peoples" Civil Society conference held at the United Nations Headquarters in New York as the unit's main conference focal point. He also represents the International Public Relations Association (IPRA) to the United Nations as both an ECOSOC and DGC accredited non-governmental organization. He holds a bachelor’s degree in Journalism and Global Studies from Lehigh University and currently lives in Brooklyn, NY.
Work experience
April 2024 - Pres.
CORE IR & PR
Account Manager
Oversaw day-to-day client activities, developed and implemented strategic PR programs, built and maintained client relationships, managed media relations campaigns across industries and sectors, developed top tier written and scripted content, supported thought leadership initiatives and critical thinking about client-involved industries, oversaw client social media platforms, and tracked all relevant activities with in-depth and thorough reporting, while also working to grow the PR business.
April 2018 - Present
International Public Relations Association
Representative to the UN
Representative for the International Public Relations Association (IPRA) to the United Nations Department of Global Communications. The Representative role is centered on forging new connections within the context of the United Nations as well as with other NGOs and advocacy groups, while attending, supporting and participating in conferences and briefings on various topics throughout the United Nations calendar both in ECOSOC and DGC roles.
January 2022 - March 2024
KSCA Strategic Communications
Senior Account Executive
Managed daily strategic and operational efforts for multiple B2B clients across various industries with a predominant focus on cannabis and psychedelics. Drafted, edited and distributed pitches, press releases, strategic plans, proposals and media briefing documents for diverse client executives and team members. Continued to build relationships with media to secure coverage among top-tier, trade and local publications. Coordinated speaking opportunities at conferences to position clients as thought leaders in their industries. Also conducted rigorous research on industry news and trends. Took on a leadership role in advising and managing both Account Executives and Assistant Account Executives for the necessary teams.
May 2021 - January 2022
KSCA Strategic Communications
Account Executive
Managed daily strategic and operational efforts for multiple B2B clients across various industries with a predominant focus on cannabis and psychedelics. Drafted, edited and distributed pitches, press releases, strategic plans, proposals and media briefing documents for diverse client executives and team members. Continued to build relationships with media to secure coverage among top-tier, trade and local publications. Coordinated speaking opportunities at conferences to position clients as thought leaders in their industries. Also conducted rigorous research on industry news and trends.
January 2021 - April 2021
EFK Group
Account Executive
Managed Client account services for multiple clients while supporting new business development; wrote press releases, news stories, articles, case studies and product pieces; pitched press releases and feature ideas to national, regional and trade journalists across print, broadcast and online outlets; monitored media coverage and reported results to team and clients; managed, maintained and supervised client social media accounts and strategy.
June 2019 - December 2020
Winning Strategies PR
Account Executive
Managed Client account services for multiple clients while supporting new business development; wrote press releases, news stories, articles, case studies and product pieces; pitched press releases and feature ideas to national, regional and trade journalists across print, broadcast and online outlets; monitored media coverage and reported results to team and clients; managed, maintained and supervised client social media accounts and strategy.
April 2019 - March 2020
Newark Is... Podcast
Associate Producer
Associate Producer for Newark Is..., a born and raised Newark, NJ podcast, diving deep with some of the city's most influential figures, highlighting the city's unique diversity and culture. Assisted in audio and video production, social media management, guest identification and scheduling, episode post-production, creating promotional materials, and thematic brainstorming.
January 2019 - June 2019
Winning Strategies PR
Assistant Account Executive
Supported Client account services and new business development; wrote press releases, news stories, articles, case studies and product pieces; pitched press releases and feature ideas to national, regional and trade journalists across print, broadcast and online outlets; Monitored media coverage and reported results to team and clients, supported client social media, and delivered reports on media placements and social media.
July 2018 - Novermber 2018
United Nations Department of Global Communications
Conference Consultant
Assisted in all aspects of the 67th United Nations Department of Public Information Non-governmental Organization Conference titled "We the Peoples... Together Finding Global Solutions for Global Problems." Responsibilities included but were not limited to technical support, drafting invitation letters, press and media engagement, logistical support, drafting talking points, preparing the outcome document, coordinating with conference speakers and VIPs, and putting together the conference's final report.
November 2017 - April 2018
Pyeongchang Forum
Responsible for the crafting and management of the social media profiles for the PyeongChang Forum, a global citizenship and sustainability initiative started by the Gangwon-Do Province in the Republic of Korea to coincide with the 2018 PyeongChang Winter Olympics. In addition, helped plan the forum launch event held at the United Nations in December 2017 and was responsible for the flyer and program creation, visual set-up and the management of UN event security protocol. Also responsible for the creation of all visual materials needed for the social media profiles.
June 2017 - December 2017
United Nations Department of Global Communications
Briefings Intern
Briefings intern in the non-governmental organizations relations office in the outreach division of the United Nations Department of Public Information. Helped plan and execute briefings and events for the civil society community in collaboration with nongovernmental organizations, the UNs Department of Public Information itself, and other UN entities and subsidiaries. Was the main DPI focal point on the DPI/NGO Planning committee of the "Intergenerational Dialogues on the Sustainable Development Goals," that attracted 600+ participants. Assisted with the office social media outreach and aided non-governmental organizations in the UN/DPI association process. Also managed the lists of representatives of over 650 non-governmental organizations.
Education
Bachelor of the Arts in Journalism and Global Studies
Graduation May 2017Lehigh University